Ray Care: the Ghent pharmacist who stopped selling what she didn't trust

For more than twenty years, Hilde Nys ran her pharmacy in the heart of Ghent. People came to her with skin problems, hair concerns, everyday questions. She listened and the longer she looked at what she was selling them, the less satisfied she was with the answers.

So she made her own.

Together with her son Thomas, she developed Ray: a skin and hair care line built on scientifically proven ingredients, all of natural origin, free from hormone disruptors, carcinogens, and anything that shouldn't be near a body. The EU sets strict standards. Ray goes further.

Everything is made in-house, developed and produced in their own lab in Nazareth, just outside Ghent. That's not a logistics choice. It's how Hilde ensures she knows exactly what's in every bottle that leaves under her name.

The range covers the full daily routine: face, body, hair. Straightforward, effective, unisex. And all products are tested for rapid biodegradability, because what you rinse off matters too.

Local, transparent, and genuinely clean. That's Ray.