About supermerci

Gifting that
feels good.

For the person giving, and for the person receiving. Not stressful, not generic, not another thing that ends up in a drawer.

Supermerci is a Belgian gifting platform for people who care about what they give. Whether that's a colleague, a client, a teacher, a friend or someone who just had a baby.

For everyone. Really.

From a single gift to a hundred.

Supermerci exists for the individual who wants to give something that means something. And for the company that understands that a thoughtful gift says more about your culture than any teambuilding ever could.

From a single gift to a hundred - we've got you.

Are you a business?

supermerci has a dedicated offer for companies — bulk gift boxes, gift cards, and a business account with monthly invoicing. One partner, zero hassle.

Our beliefs

What we stand for.

01
Affordable doesn't mean ordinary.

Great design shouldn't cost a fortune. We work directly with makers and independent brands to bring you objects that feel premium without the inflated price tag.

02
Creativity over convention.

No generic hampers. No logo mugs. We curate with intention - objects that surprise, that earn their place, that people actually want to keep.

03
Products worth keeping.

Everything we carry is chosen because it does something well - functionally, aesthetically or both. Timeless over trendy. Considered over convenient.

04
Sustainability over geography.

We're not here to greenwash. We carry brands from Japan, Thailand, Belgium and beyond - chosen because they make things well, with respect for materials and longevity.

A small team. A clear vision.
Supermerci is a one-woman operation based in Ghent. No big warehouse, no algorithm deciding what's on the shelves. Just a genuine obsession with finding things that are worth giving.

Family, friends and a handful of trusty flexi-jobbers make sure every order actually makes it out the door. It takes a village. Or at least a well-organised garden shed.

Oh, and the name? It's what you say when someone gets it just right.

Elke De Vilder
Elke De Vilder
Founder, supermerci