cut&make: a card and a gift, folded into one
Most cards say something and stop there. A cut&make card does a little more: it arrives flat in an envelope and unfolds into an object.
Send the Tulip Card and the person on the other end doesn't just read it - they build it, into a small standing vase of paper tulips. Two gestures in one: the note and the gift, with the making folded into the middle.
Send a card. They keep a bouquet, and unlike most cards, this one doesn't end up in the bin. It becomes an object worth keeping for years.